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In other words, the difference could easily be due to what statisticians call sampling error.Let’s look a little more closely at these surprising results. Guilford was one of the first academic researchers who dared to conduct a study of creativity.

In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face.They are much more common than you probably think.*From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.That is, direct and explicit instructions to think outside the box did not help.That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminated—and therefore, much more dangerous—metaphor that out-of-the-box thinking spurs creativity.

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